Art Director / Lead Designer / Video Strategist
Skills
Art Direction and Conceptual Design
Visual Design
Brand Development
Motion Design
Web Design
User Experience Design & Audits
User Interface Design
Print and Digital Media
Video Strategy and Production
Communication & Collaboration
Time Management & Project Management
Tools
Adobe Creative Suite:
Photoshop, Illustrator, InDesign, XD, After Effects, Dreamweaver, Premier ProUI Design and Prototyping:
Sketch, Figma, FramerProject Management:
Basecamp, TeamworkOnline Collaboration:
Slack, Discord, MS Teams, Miro, Google Workspace, BugherdContent Management Systems:
Webflow, Wordpress, HubSpotWeb Analytics:
SEMRush, HotJar, Google AnalyticsCross-Browser Testing:
LambdaTest, BrowserStack
Empower small business owners and entrepreneurs to discover their brand identity through impactful and strategic branding.
Design and provide creative direction for small businesses, fostering connections with their target audience.
Bring brand visions to life by harnessing unique brand voices and crafting compelling content and visuals that showcase products and services.
Offer a comprehensive suite of services including branding and identity development, digital design, print and layout solutions, and custom artwork.
In addition to continuing Senior Designer responsibilities:
Recruit, screen, and onboard new design team members.
Mentor and develop junior designers.
Maintain positive and productive vendor relationships.
Manage design projects to ensure successful completion.
Leverage creativity and data insights to produce engaging visuals that drive brand awareness, engagement, and conversions.
Conceptualize and art direct compelling video content aligned with client content marketing strategies.
Manage the entire video production process from concept to completion.
Optimize video content for various platforms to maximize reach and impact.
Design, develop, and execute inbound marketing solutions for business partners, supporting their business goals.
Leverage research, strategy, and optimized design to achieve desired marketing outcomes.
Collaborate effectively with Creative Director, fellow designers, internal teams, clients, and developers for seamless project delivery.
Provide pre- and post-launch support for high-quality digital products.
Expand skill set through completion of motion design and animation courses.
Spearhead the introduction of video production as a new service offering, enhancing the agency’s capabilities.
Specialize in digital media design, including UI, websites, microsites, landing pages, email marketing campaigns, and mobile apps.
Lead web initiatives and provided mentorship to designers in website, landing page, and email template creation.
Support business partners and 300,000+ owners across global markets (US, Asia-Pacific, Europe).
Collaborate effectively with business partners, senior managers, creative directors, and stakeholders.
Conceptualize mood boards and design print and digital collateral, ensuring brand consistency with HGV guidelines.
Michael Murphy
Director, Creative & Content Strategy
Hilton Grand Vacations
Rosy came to Hilton Grand Vacations as an intern and quickly proved to be extremely talented and creative and was easily the strongest design intern during my time at HGV. We knew pretty early on that we wanted her to eventually become a permanent part of the team. And we were thrilled when, after graduating, she accepted our offer to become a full-time team member. She continued to impress us with her creativity and her willingness to research and learn whenever we had a new challenge to address. She continues to stay current with the latest design trends and has become a very capable HTML coder—she’s the total package. And there isn’t a person who’s met her who doesn’t like her. She’s fun, friendly and easy to work with, and handles feedback and constructive criticism with grace and professionalism. Work with Rosy if you get the chance—you’ll be happy you did.
Rebecca DeLong
Junior Designer
Spot On
Rosyl was my manager during my time at Spot On, and I could not recommend her enough! She not only was a phenomenal UX and motion designer but a champion of every person she worked with – coworker, creative, client, and everyone in between. Her ability to maintain such high quality work while managing multiple project at once and also leading the creatives following in her footsteps is something I work hard to emulate. It is a pleasure to have gotten to work with her and even greater pleasure to know her.
Bright Light Digital Marketing
Rosy was an absolute pleasure to work with. She took the time to get to know and understand my vision for a logo. And her turnaround time was quick! I now have several versions of a logo that I can be proud of. I highly recommend working with Rosy for all of your design needs.
Hardik Vinchhi
Founder & Animator
Hardy’s Media
I had the pleasure of working with Rosyl on several explainer videos and I am consistently impressed by her professionalism, her clear vision for her videos, and her feedback. Rosyl was very clear about what she wanted from the videos, and she provided me with all the necessary information and resources. She was also very responsive to my feedback and suggestions, and she made sure that I was on track to meet her deadlines. She is also a great team player and is always willing to help out her team.
Lauren Zuckerman Blake
Account Specialist, Brand & Marketing
Hilton Grand Vacations
Rosy is one of the most talented designers I've ever had the privilege to work with. She's a wonderful partner for any project and will always come to the table with creative solutions. She's extremely detail oriented and is able to work through any project creatively and with precision.
Candy Rauber
Senior Designer, Photography & Design
Hilton Grand Vacations
I had the pleasure of working with Rosy within the Branding & Creative team at Hilton Grand Vacations. She was our go to digital designer who could always be counted on to deliver successful, on-brand creative. She is a wonderful co-worker and team player, always willing to jump in to help wherever and whenever needed. She is professional, talented, self-motivated and collaborative, she would be an asset to any team!
Carrie Torn
Enneagram Therapist @therapycarrie
Rosy made working with her a fun, yet seamless and easy process. Rosy was very personable and attuned to my needs. I came to Rosy with a vague idea of what I envisioned and Rosy was able to take my blurry vision and turn it into something that was perfect for my brand. I would highly recommend Rosy to anyone needing design services!!