Website Redesign
Spot On completed a comprehensive website strategy and introduced a redesigned website that effectively caters to customer pain points. This was achieved through cohesive content and copywriting, well-defined user pathways, and engaging visuals that present the robust Alden One software.
For the website redesign, I made it a priority to honor the client’s request by incorporating a modified color palette, which features shades of bright blue, navy blue, and gray. Since the primary emphasis of the website is on the Alden One software, I designed collages using UI elements and screenshots to showcase its features. I introduced the “O” from the Alden One logo as an anchor to tie everything together. We incorporated monoline icons to maintain the clean and minimalist aesthetic.