Website Redesign
Spot On initiated the redesign process by creating a launchpad site, focusing first on revamping critical pages. Subsequently, with the implementation of a comprehensive website strategy, we proceeded to redesign the remainder of the website, introducing a new template that incorporates refreshed fonts, image collages, and visuals to illustrate software utilization. As a result, the website now offers well-defined user flows for each audience and clear conversion pathways.
We utilized their current color palette and paired it with a diverse range of photographs featuring everyday people, steering away from the usual white coats. This combination was chosen to create a warm and approachable vibe.